BodyBar
From Baby Powder Product in Crisis to Body Power for Tween Discomfort
My team was tasked with reimagining the classic Johnson & Johnson Baby Powder as the product faces declining sales and a barrage of negative press. Operating as brand strategists innovating on this classic brand, we studied the product’s uses, shelf space, market and its competitors. We negotiated issues of brand legacy, ergonomics of the hand, and price and sustainability of material innovation.
